Retail media: PayPal creates an advertising division headed by an ex-Uber

An article by Caroline Soutarson

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Publication

31 May 2024 à 14h53

Updated on 3 June 2024 à 16h38

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1 minute

Publication: 31 May 2024 à 14h53, Updated on 3 June 2024 à 16h38

Reading time: 1 minute

An article by Caroline Soutarson

Add mind Retail to your sources

Publication

31 May 2024 à 14h53

Updated on 3 June 2024 à 16h38

Reading time

1 minute

Publication: 31 May 2024 à 14h53, Updated on 3 June 2024 à 16h38

Reading time: 1 minute

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PayPal (427 million active accounts in Q1 2024, for 6.5 billion transactions) is to launch an advertising sales platform, PayPal Ads.

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Article authors

Featured image of the article Caroline Soutarson

Caroline Soutarson Head of the “Mind Fintech” section

Cheffe de rubrique Investissement et référente data chez mind Fintech

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