Retail Media: Ulta Beauty enters the race

Featured image of the article Retail Media: Ulta Beauty enters the race

An article by Sophie Baqué

Publication

27 May 2022 à 11h01

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 27 May 2022 à 11h01, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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An article by Sophie Baqué

Publication

27 May 2022 à 11h01

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 27 May 2022 à 11h01, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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The attraction of beauty retailers to turn data into sales started in Germany with Douglas and the cosmetics pure-player Flaconi. After two years of tests, the leading American cosmetics retailer, Ulta Beauty, announced on May 19, 2022, a launch of UB Media.

The beauty retailer (turnover of US$8.6 billion in 2021, up by 40% from 2020 and up by 16% from 2019) will leverage the data of 37 million members to offer advertising brands like L’Oréal, MAC, Urban, Decay, Estée Lauder or Chanel. This...

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