In the United States and in Europe, variable rents are dividing retailers and landlords. It is increasingly difficult to distinguish between online and in-store sales. This involves solving a tricky puzzle. How is turnover awarded to a given store as part of an omnichannel sale?
A Board Member of a European property company described the challenges to Mind Retail: “In the past, it used to be easy to define a retailer’s annual turnover: it was simply the amount in the cash drawer at the end of the year. Today, with the rise of e-commerce, we want to include a measure of online sales into new tenants’ leases. We want to know their e-commerce turnover, ideally broken down by store. However, they often say that they can only measure the overall Web turnover, or simply prov
…Do you have information to share with us?