In the United States and in Europe, variable rents are dividing retailers and landlords. It is increasingly difficult to distinguish between online and in-store sales. This involves solving a tricky puzzle. How is turnover awarded to a given store as part of an omnichannel sale?
A Board Member of a European property company described the challenges to Mind Retail: “In the past, it used to be easy to define a retailer’s annual turnover: it was simply the amount in the cash drawer at the end of the year. Today, with the rise of e-commerce, we want to include a measure of online sales into new tenants’ leases. We want to know their e-commerce turnover, ideally broken down by store.
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