Eager to accelerate international growth, the Rocher Group (Yves Rocher beauty stores and Petit Bateau fashion stores, sales of €2 billion in 2015) announced a first entry into Japan, the world’s 3rd largest cosmetics market. This Japanese move starts with the purchase of the Sabon soap retailer, an Israel-based brand already well established in Japan with 40 shops. To date, the only brand active in Japan is Petit Bateau, with stores in the archipelago via a partnership with Li Fung.
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