Russia. Inflation gives a boost to discount stores

Featured image of the article Russia. Inflation gives a boost to discount stores
Publication

6 January 2022 à 11h17

Updated on 7 January 2022 à 16h21

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1 minute

Publication: 6 January 2022 à 11h17, Updated on 7 January 2022 à 16h21

Reading time: 1 minute

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Publication

6 January 2022 à 11h17

Updated on 7 January 2022 à 16h21

Reading time

1 minute

Publication: 6 January 2022 à 11h17, Updated on 7 January 2022 à 16h21

Reading time: 1 minute

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Whilst inflation reached 8.4% in 2021 according to Rosstat (compared to 4.9% in 2020) and price increases are the main concern of Russians ahead of Covid-19 worries, low-cost retailers are doing well.

A typical case study is Familia, whose business model is similar to that of the American chain TJ Maxx. Between January and September 2021, Familia opened 57 stores and saw sales jump by 31% compared to pre-Covid levels. The same is true for Fix Price, another discount chain (selling food,...

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