Sales density for Chinese retailers

Publication

18 January 2018 à 18h51

Updated on 10 May 2019 à 17h22

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1 minute

Publication: 18 January 2018 à 18h51, Updated on 10 May 2019 à 17h22

Reading time: 1 minute

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Publication

18 January 2018 à 18h51

Updated on 10 May 2019 à 17h22

Reading time

1 minute

Publication: 18 January 2018 à 18h51, Updated on 10 May 2019 à 17h22

Reading time: 1 minute

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According to Guillaume Portier, Marketing Head of SES-Imagotag, the Hema Fresh hypermarket in Beijing (Shilipu unit, owned by Alibaba) posts sales of US$3,850/ sq.m GLA. Looking at Euromonitor’s ranking, this result if encouraging. Indeed, China’s best performing hypermarkets report lower performances than their European rivals. In Europe, the biggest hypermarkets report sales over US$16,500 / sq.m GLA. “In China, hypermarket groups have not managed to establish powerful purchasing

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