In an exclusive interview with mind Retail, Locala, a specialist in multi-local solutions ranging from "drive to store" to visibility issues, presents the three key findings of an annual survey of 3,000 consumers in 5 countries (France, UK, Italy, Netherlands and Belgium). Sandrine Préfaut, Locala's Managing Director for Europe, outlines key trends.
For the first time in 2023, Locala carried the annual Retail Insights barometer on a European scale. How are consumers feeling the impact of the crisis in purchasing power?
Sandrine Préfaut: We have entered an era of price wars, and this can be seen in a number of ways. In concrete terms, consumer behaviour in all countries has changed to counter the effects of inflation. For example, when asked whether they had changed some of their ‘pleasure habits’ for economic reasons, 70% of French...
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