Sephora Singapore adds consumer reviews into the store experience

Featured image of the article Sephora Singapore adds consumer reviews into the store experience

An article by Sophie Baqué

Publication

29 September 2022 à 15h41

Updated on 21 October 2022 à 21h44

Reading time

2 minutes

Publication: 29 September 2022 à 15h41, Updated on 21 October 2022 à 21h44

Reading time: 2 minutes

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An article by Sophie Baqué

Publication

29 September 2022 à 15h41

Updated on 21 October 2022 à 21h44

Reading time

2 minutes

Publication: 29 September 2022 à 15h41, Updated on 21 October 2022 à 21h44

Reading time: 2 minutes

Share
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After a phase of qualitative studies in Shanghai and Singapore, Sephora inaugurated a new concept called “Asia store of the future” in Singapore on September 23, 2022, on 425 sq.m (Raffles City Shopping Mall).

…

In this compact format, everything has been designed to facilitate decisions. With the “Scan to Interact” system, the customer scans a QR code for a product in the mobile application and goes directly to a ratings and comments page. “In our studies, consumers have indicated that...

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