Shake Shack lands in China

Publication

19 September 2017 à 13h48

Updated on 10 May 2019 à 17h38

Reading time

2 minutes

Publication: 19 September 2017 à 13h48, Updated on 10 May 2019 à 17h38

Reading time: 2 minutes

Publication

19 September 2017 à 13h48

Updated on 10 May 2019 à 17h38

Reading time

2 minutes

Publication: 19 September 2017 à 13h48, Updated on 10 May 2019 à 17h38

Reading time: 2 minutes

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The U.S. fast-food chain Shake Shack (revenue of US$268 million in 2016, up by 41%) will make inroads in Hong Kong and in China in 2018. Both territories will be operated by Maxim’s Caterers, a division of Hong Kong-listed Dairy Farm International, which also representsStarbucks in Hong Kong, Vietnam and Cambodia. The deal includes 25 new units in Shanghai and East China between 2018 and 2028. Shake Shack describes itself as a “modern-day roadside burger stand”, which rejects the use of...

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