Selling in Mexico since June 2023, Shein has been steadily taking market share from traditional local retailers such as Walmart, Coppel and El Puerto de Liverpool. These are adapting business models to cope with the aggressiveness of the Chinese giant.
In Mexico, ultra-fast fashion retailer Shein (turnover of US$45 billion in 2023, net margin of US$2 billion, up by 185% in one year according to the Financial Times) is shaking up local players in the mass-market fashion sector with an atypical model. The firm built up a network of more than 1 million sellers who sell on WhatsApp and deliver goods to customers in high-traffic areas such as metro stations.
Coppel and Walmex, Walmart’s local subsidiary, are responding with more aggressive...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.