Shein strengthens a presence in Singapore

Featured image of the article Shein strengthens a presence in Singapore
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18 February 2022 à 14h23

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Publication: 18 February 2022 à 14h23

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18 February 2022 à 14h23

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Publication: 18 February 2022 à 14h23

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On February 16, Reuters reported that Shein (valued at US$50 billion in 2021) is planning more staff and expanding in Singapore, where the Chinese pure player moved headquarters.

The fast fashion pure-player quadrupled staff in the country, with a goal of 200 employees at the end of 2022. The recruits are for e-commerce marketing, influencer marketing and social media.

Since the end of 2021, Shein’s e-commerce has been operated by Singapore’s Roadget Business, whose principa

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