At the heart of a strategic shift from outlet and clearance operator to a full price marketplace, Showroomprivé unveiled the name of a new technology partner for retail media during the 3rd mind Retail Day on June 25, 2026 in Paris. Elise Ophèle, Media Director and ExCom Member, explained why.
As part of a strategic repositioning, Showroomprivé fashion pure-player (2025 revenue: €559 million, down by 13% year-on-year, net loss of €31 million) is about to make a change of adserver partner. “We have just chosen Mirakl Ads,” stated Elise Ophèle, Media Director at Showroomprivé, during the mind Retail Day held on June 25 in Paris. “Indeed, our marketplace business, whose sales jumped by 45% in the 1st quarter of 2026 and whose infrastructure is already based on Mirakl, is becoming a majo
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Article authors
Sophie Baqué
Chief Editor of mind Retail