In a region where retail leaders have strong financial reserves, talking about restructuration or cost optimisation has long been taboo in the Middle East. “It is now time for a change”, said Norma Taki, Consumer Markets Leader of PwC Middle East during the Dubai’s Retail Leaders Circle conference in late March.
If retailers were used to growing double-digit sales, they now have to adapt their organisations in a context of weaker growth and structural changes within consumer habits. Consumers a
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