Social Commerce. YouTube launches live shopping in South Korea

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26 June 2023 à 16h58

Updated on 3 July 2023 à 10h41

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1 minute

Publication: 26 June 2023 à 16h58, Updated on 3 July 2023 à 10h41

Reading time: 1 minute

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Publication

26 June 2023 à 16h58

Updated on 3 July 2023 à 10h41

Reading time

1 minute

Publication: 26 June 2023 à 16h58, Updated on 3 July 2023 à 10h41

Reading time: 1 minute

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After TikTok (1.09 billion users in April 2023) with TikTokShop, it’s now YouTube‘s turn (2.53 billion) to launch a live shopping channel. The video platform owned by Alphabet announced on 21st June a launch of the new service on 30th June in South Korea, according to the Yonhap News website. For this launch, YouTube plans to broadcast live shopping videos with around 30 brands.

While Meta halted live shopping initiatives in February 2023, Alphabet (parent company of Google and YouTube) said...

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