Social media versus fashion: Interbrand’s winners and failures

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4 November 2020 à 15h08

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1 minute

Publication: 4 November 2020 à 15h08

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Publication

4 November 2020 à 15h08

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1 minute

Publication: 4 November 2020 à 15h08

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Interbrand published a ranking of the world’s most powerful brands (Best Global Brands) for 2020. This illustrates how all retailer businesses continue to be affected by the Covid-19 crisis. Sectors such as social media and communication like Spotify or Netflix) are gaining from a freeze of social interaction and new distancing rules. It is no surprise that Instagram (19th), YouTube (30th) and Zoom (100th) appear for the first time in the Top 100. In the media section, Spotify’s value rose by 5

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