South Korea, a world engine for online FMCG sales

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27 July 2017 à 10h30

Updated on 10 May 2019 à 17h40

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1 minute

Publication: 27 July 2017 à 10h30, Updated on 10 May 2019 à 17h40

Reading time: 1 minute

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Publication

27 July 2017 à 10h30

Updated on 10 May 2019 à 17h40

Reading time

1 minute

Publication: 27 July 2017 à 10h30, Updated on 10 May 2019 à 17h40

Reading time: 1 minute

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According to Kantar Worlpanel, e-commerce accounted for 4.6% of the global FMCG and fresh products market in value during the fiscal year ending in December 2016, but it generated 35% of its growth, i.e. 8 times its market share. At the global level, online sales of FMCG products jumped by 26% in 2016 in value terms.

Regarding grocery e-commerce, South Korea remained by far the most advanced market in the world as it is driven by one of the world’s highest penetration of smartphones. China...

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