According to Kantar Worlpanel, e-commerce accounted for 4.6% of the global FMCG and fresh products market in value during the fiscal year ending in December 2016, but it generated 35% of its growth, i.e.
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According to Kantar Worlpanel, e-commerce accounted for 4.6% of the global FMCG and fresh products market in value during the fiscal year ending in December 2016, but it generated 35% of its growth, i.e.