South Korea. Nestlé expands its retail foray

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17 November 2017 à 15h19

Updated on 10 May 2019 à 17h29

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1 minute

Publication: 17 November 2017 à 15h19, Updated on 10 May 2019 à 17h29

Reading time: 1 minute

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Publication

17 November 2017 à 15h19

Updated on 10 May 2019 à 17h29

Reading time

1 minute

Publication: 17 November 2017 à 15h19, Updated on 10 May 2019 à 17h29

Reading time: 1 minute

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Having opened 7 Kit Kat stores in Japan (including 6 in department stores and one standalone store in Ginza, Tokyo), Nestlé opened in October 2017 a 1st Korean unit in Seoul, located within the Shinsegae department store in the affluent Gangnam area. It is operated by its local partner “SamKyoung”. Three other units are due to open in Seoul, Daegu and Busan. Kit Kat is one of the most popular souvenirs Koreans buy when they travel to Japan, with matcha green tea from Kyoto and melon

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