Southeast Asian brands are gaining strength in Hong Kong. “For Southeast Asian brands in particular, Hong Kong has a unique advantage for having a long-established Southeast Asian population. You can see their restaurants opening in prime areas.” says retail analyst Lawrence Wan of the global commercial property company C.B.R.E. Hong Kong.
A good example is the Philippine-based chicken and burger company called “Jollibee”, which plans to expand their current 8 outlets in Hong Kong. For the domes
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