Ahead of its expected Initial Public Offering, Spain’s fashion retailer Cortefiel has changed its name to become Tendam, a contraction of trends and tandem. “Our multibrand portfolio has been continuously consolidating and growing, so it makes no sense to continue to define ourselves by the name of just one of our brands, even if Cortefiel was at the origin of the creation of the group”, said a company speaker. With its brands Cortefiel, Pedro del Hierro, Women’secret, Springfield and Fifty, th
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