Sport. How China became a focus for European outdoor retailers

The Rossignol outdoor sporting goods manufacturer (turnover of €243 million last year via its brands like Dynastar, Look, Rossignol and Risport), is entering a new expansion phase for China. Altor remains the majority shareholder of Rossignol, but the group has expanded the capital base and sold 20% to the leading U.S. investment firm IDG Capital. This firm is highly focused on the Asian market with brands such as Xiaomi, Moncler, Farfetch, Baidu and Flipkart in its historical and current portf