Sporting retailers. When global footprints make the difference

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16 November 2017 à 13h54

Updated on 10 May 2019 à 17h32

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3 minutes

Publication: 16 November 2017 à 13h54, Updated on 10 May 2019 à 17h32

Reading time: 3 minutes

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Publication

16 November 2017 à 13h54

Updated on 10 May 2019 à 17h32

Reading time

3 minutes

Publication: 16 November 2017 à 13h54, Updated on 10 May 2019 à 17h32

Reading time: 3 minutes

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In the sporting goods sector, Lululemon Athletica seems isolated from the pressures facing the broader athletic industry. During the quarter to July 30, 2017, its sales grew by 13% in total to US$581 million. Its comparable sales (which include online sales) increased by 7% year-on-year. Eager to reach its reach its revenue goal of US$4 billion in 2020, Lululemon Athletica has set up four priority axes: international, digital sales, North America and the category of menswear products. The retai

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