Sports Direct acquires House of Fraser for GB£ 90 million

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Great Britain’s biggest sports chain rescued the failing department store chain House of Fraser for GB£90 million. Sports Direct now own all House of Fraser assets including brands, stores and inventory. C.E.O. Mike Ashley expects to retain many of the House of Fraser’s 59 outlets. Future plans for the new owner of the department stores are to stock more luxury labels like Gucci and Prada plus adding more priority for customer services such as click-and-collect and personal shopping.

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