Staff incentives. What are variable pay schemes for a digital age?

Featured image of the article Staff incentives. What are variable pay schemes for a digital age?
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26 February 2021 à 13h51

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3 minutes

Publication: 26 February 2021 à 13h51

Reading time: 3 minutes

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“Beyond individual incentives based on physical sales, it is necessary to integrate customer satisfaction criteria in a collective and more qualitative approach”
Publication

26 February 2021 à 13h51

Reading time

3 minutes

Publication: 26 February 2021 à 13h51

Reading time: 3 minutes

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Explore the mind Retail subscription

Primeum specialises in variable wage strategies. In the retail industry, how are store staff rewarded?  

Hervé de Riberolles : According to our latest study conducted in 2019, the variable pay of in-store sales staff represented 9% of total salaries for mass market retailers. This is a low limit in order to really generate motivation and change behaviours. In the luxury sector, variable pay was 16% on average, with rates of 20% to 30% for some companies. Historically, this variable pay was...

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