“Beyond individual incentives based on physical sales, it is necessary to integrate customer satisfaction criteria in a collective and more qualitative approach”
Primeum specialises in variable wage strategies. In the retail industry, how are store staff rewarded?
Hervé de Riberolles : According to our latest study conducted in 2019, the variable pay of in-store sales staff represented 9% of total salaries for mass market retailers.
Do you have information to share with us?