Stitch Fix, The Concept of the Month

Publication

30 March 2016 à 15h29

Updated on 10 May 2019 à 18h14

Reading time

2 minutes

Publication: 30 March 2016 à 15h29, Updated on 10 May 2019 à 18h14

Reading time: 2 minutes

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Neil Stern, Senior Partner at McMillan Doolittle in Chicago, explains the personalized and pushed retail model of the U.S. retailer Stitch Fix.
Publication

30 March 2016 à 15h29

Updated on 10 May 2019 à 18h14

Reading time

2 minutes

Publication: 30 March 2016 à 15h29, Updated on 10 May 2019 à 18h14

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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“In the U.S.A., the online retailer Stitch Fix tries to democratize personalized styling service for women, with a scheme of free and easy returns. This San Francisco firm, was created by Katrina Lake, a Harvard graduate. Stitch Fix assembles and mails women a box of 5 clothes and accessories, based on their preferences. It requires membership fees of US$20, which are collected only if she buys at least one item. If she keeps the 5 items, she has a 25% discount on the total. The collection...

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