What is generating continued consumer loyalty in today’s retail environment? Accenture helps to answer this critical question in its 12th edition of the Global Consumer Pulse Research (25,426 consumers polled from 33 countries, including 2,532 people in the U.S.A.). According to the study, most retailers and firms spend billions of US$ on loyalty programs that don’t work because they are based on the wrong drivers. For 85% of those polled in the study, their top priority for loyalty...
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