Subscription models gain ground in Americas

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9 February 2017 à 16h14

Updated on 10 May 2019 à 17h59

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1 minute

Publication: 9 February 2017 à 16h14, Updated on 10 May 2019 à 17h59

Reading time: 1 minute

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Publication

9 February 2017 à 16h14

Updated on 10 May 2019 à 17h59

Reading time

1 minute

Publication: 9 February 2017 à 16h14, Updated on 10 May 2019 à 17h59

Reading time: 1 minute

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Explore the mind Retail subscription

Eager to understand habits of online shoppers, Procter & Gamble created a subscription service for Gillette, available in São Paulo, Brazil, which is housed by the online retailer Home Refill. This is the 2nd trial after the U.K. In July 2016, Unilever purchased the U.S. Shave Club in a US$1 billion deal. Launched in 2012, Dollar Shave is a subscription club for male shaving products, which has a 5% share of the shaving U.S. market. Its U.S. rival Harry’s Razor, which also started selling...

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