Suning.com tests a shopping centre combining offline and livestreaming

Publication

4 November 2020 à 16h53

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3 minutes

Publication: 4 November 2020 à 16h53

Reading time: 3 minutes

Publication

4 November 2020 à 16h53

Reading time

3 minutes

Publication: 4 November 2020 à 16h53

Reading time: 3 minutes

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With the closure of retail stores, livestreaming exploded in China. Every day, celebrities and politicians are promoting products and services live across digital channels. The Suning.com Group was founded with electronics (air conditioning) 30 years ago, and rapidly expanded into food (turnover reported in 2019 was US$33.8 billion). The firm now moves up into innovational retail with a refurbished 20,000 sq.m. (GLA) shopping centre in Nanjing (Jiangsu Province) which combines livestreaming and

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