After South Korea, virtual stores have appeared in Continental Europe.
In the Netherlands, the Jumbo supermarkets tested an ephemeral digital store displaying goods on walls at a bus station in Utrecht (Potter Street) during one week in October 2016. This virtual store was permanently “open”, offering customers the option to purchase a selection of popular Fast Moving Consumer Goods (FMCG). Customers use the recently launched “Jumbo” app, scan the QR codes of item from the digital wall and...