Ted Baker enters India via a joint-venture

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16 April 2018 à 12h41

Updated on 10 May 2019 à 17h09

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1 minute

Publication: 16 April 2018 à 12h41, Updated on 10 May 2019 à 17h09

Reading time: 1 minute

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Publication

16 April 2018 à 12h41

Updated on 10 May 2019 à 17h09

Reading time

1 minute

Publication: 16 April 2018 à 12h41, Updated on 10 May 2019 à 17h09

Reading time: 1 minute

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The U.K. fashion retailer Ted Baker picked the Chanakya Mall in New Delhi to open its first store in India. Covering a sales area of 149 sq.m, it is selling menswear, womenswear and accessory collections. Ted Baker’s entered India via a joint venture agreement with Aditya Birla Fashion and Retail, which started its international brand management a decade ago with The Collective and added an array of brands since such as Levis, Allen Solly and Forever 21.

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