Eager to test its private labels in Pakistan, the British Tesco signed a three-year deal with Alpha Supermarket, an established Indian retailer selling to a population of 200 million people.
Tesco will ultimately sell its private-label products (Tesco Goodness, Tesco Finest, and Tesco Everyday) in supermarkets and convenience stores in Karachi, Lahore and Islamabad. Although Tesco closed operations in the U.S.A, Japan, South Korea and Turkey, there is a strong Asian focus via partnership...
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