The wheel turns full circle. A decades-old financial strategy once well-established among consumer goods manufacturers is now expanding within retailers. With a company-wide commitment to cost reduction, the British grocer Tesco has adopted a “Zero Based Budget” for some parts of its business. This uses a budgeting and decision-making tool to judge the most efficient use of resources. All previous figures are set to zero and managers “rethink” each budget line, ensuring that marketi
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