The Body Shop returns to the U.S.A. with a 100% digital model

Featured image of the article The Body Shop returns to the U.S.A. with a 100% digital model

An article by Morgane Monteiro

Publication

20 October 2025 à 10h22

Updated on 27 October 2025 à 15h30

Reading time

2 minutes

Publication: 20 October 2025 à 10h22, Updated on 27 October 2025 à 15h30

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

20 October 2025 à 10h22

Updated on 27 October 2025 à 15h30

Reading time

2 minutes

Publication: 20 October 2025 à 10h22, Updated on 27 October 2025 à 15h30

Reading time: 2 minutes

Share
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After closing in the U.S.A. in March 2024, The Body Shop (3,000 stores, 60 countries) made a return to the market on October 7 through an exclusively digital operation. The cosmetics retailer relaunched its e-commerce website and now sells 195 products on Amazon. New CEO, Mike Jatania, stated that the priority would be given to digital before considering the reopening of physical stores. He told WWD that the company was “exploring strategic options to expand its distribution in the USA”,...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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