The bold vision of the C.EO. of an “Asian Topshop”

Featured image of the article The bold vision of the C.EO. of an “Asian Topshop”
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9 October 2019 à 12h27

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3 minutes

Publication: 9 October 2019 à 12h27

Reading time: 3 minutes

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Publication

9 October 2019 à 12h27

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3 minutes

Publication: 9 October 2019 à 12h27

Reading time: 3 minutes

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David Jou, Founder of Lazada and of the Pomelo fashion brand, rolls out an unprecedented strategy in Asia’s retail sector. His brand Pomelo, launched in Bangkok in 2013, reflects his personal vision. Created in the digital age, it is a younger and more digital version of a Topshop or a Zara, based on a customer-centric strategy.

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