Which retailer can boast 25 years of consecutive growth with 1,095 profitable stores? This is Action, whose sales jumped by 28% to €3.4 billion in 2017 according to preliminary results. This follows growth rates of 32% in 2015 and 34% in 2016. Action focuses on lifestyle and decoration products, like garden tables for €9.9, food blenders at €30, plus limited fashion with trainers at €2.50 or fast-moving consumer goods like L’Oréal cream at €4.95. Shifting massive volume is key to Action,...
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