As every retailer aims to increase its online sales, the marketplace model is gaining ground in the Middle East region with an array of new players entering the ring. In the U.A.E, the “Noon” e-commerce website (founded by Mohamed Alabbar, Head of Emaar Properties in a US$1 billion joint venture with an array of investors including Saudi Arabia’s Public Investment Fund) opened in early October 2017, 3 months ahead of schedule.
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