A discussion with Lara Boursier, Asia Director for the law firm of Simon Associates, who has been living in Beijing for more than 5 years.
Sophie Baqué : The Chinese retail market is highly competitive. What advice do you give to foreign retailers eager to open in China ?
Lara Boursier : Success stories have to be prepared and built step by step. Entering China requires a heavy investment in time and peoplethat not all retailers have. They have to locally adapt their implementation strategy to China, a complex market with dissimilar levers and pressures than in other countries. You have to accept differences in time...
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