The North Face prefers mobile P.O.S. in prototype store

After a 12-month search for a site, outerwear specialist The North Face opened a 372 sq. prototype store in Brooklyn’s Williamsburg. “We consider this as a retail laboratory. This store is going to help us adjust as a company to the changing demands of our customers”, said Mark Parker, The North Face’s V.P. of Direct to Consumer sales. “It’s adjusted, personalised and flexible. It will not look the same from one month to the next”. The merchandise in-store is localised to reflect customer inter