The U.K. retailer ‘Missguided’ opens in the Middle East

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16 April 2018 à 12h17

Updated on 10 May 2019 à 17h10

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Publication: 16 April 2018 à 12h17, Updated on 10 May 2019 à 17h10

Reading time: 1 minute

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Publication

16 April 2018 à 12h17

Updated on 10 May 2019 à 17h10

Reading time

1 minute

Publication: 16 April 2018 à 12h17, Updated on 10 May 2019 à 17h10

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In late March, “Missguided” partnered with the Azadea Group to launch stores and online businesses in the U.A.E., Saudi, Kuwait, Bahrain, Jordan, Lebanon and Egypt. The retailer targets ‘Millennials’ with an ultra-fast retail concept, offering customers up to 500 new styles every week. Azadea operates the franchise operations of Zara, Mango and Bershka, with many F&B brands in the region.

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