The Lula’s government is facing a two-pronged offensive on a digital market. The US threatens to apply potential punitive tariffs linked to an “unfair competition to U.S. credit card operators” offered by Pix, and a legislative showdown forces big tech companies to moderate content. Between trade war and regulation, Brazil is playing for technological sovereignty.
4 months before Brazil’s presidential election, the USTR (United States Trade Representative) proposed on June 1, 2026, new tariffs of 25% on goods imported into the U.S.A. following a visit of Flavio Bolsonaro to the White House. Among other targets, it singled out Brazil’s payment system called Pix as an anti-competitive practice harming US companies Visa and Mastercard.
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Article authors
Sophie Baqué
Chief Editor of mind Retail