The young designer of Parade wants to dethrone Victoria Secret

Featured image of the article The young designer of Parade wants to dethrone Victoria Secret

An article by La rédaction

Publication

3 December 2021 à 15h59

Updated on 20 December 2024 à 15h51

Reading time

2 minutes

Publication: 3 December 2021 à 15h59, Updated on 20 December 2024 à 15h51

Reading time: 2 minutes

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An article by La rédaction

Publication

3 December 2021 à 15h59

Updated on 20 December 2024 à 15h51

Reading time

2 minutes

Publication: 3 December 2021 à 15h59, Updated on 20 December 2024 à 15h51

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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The news is rich for the highly emblematic Cami Téllez, Founder of Parade, a direct-to-consumer lingerie brand currently valued at US$140 million. In November 2021, she opened her first brick-and-mortar store in New York.

In just two years, Parade, which targets a clientele defined by youth and diversity, sold 2 million items of underwear at very accessible prices (between US$8 and US$15). The firm has received funding from investors such as Neil Blumenthal (Founder of Warby Parker), Shakira...

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