To compete with Cdiscount, Mirakl launches a retail media offer

An article by Sophie Baqué

Publication

21 November 2022 à 16h07

Reading time

1 minute

Publication: 21 November 2022 à 16h07

Reading time: 1 minute

An article by Sophie Baqué

Publication

21 November 2022 à 16h07

Reading time

1 minute

Publication: 21 November 2022 à 16h07

Reading time: 1 minute

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Mirakl, the software publisher which specializes in marketplaces with clients such as Boots and Leroy Merlin, will launch in April 2023 an e-retail media solution. The Mirakl Ads service will allow retailers to monetize their audiences through a sponsored product format. Personalisation is adjusted using the AI technology from Target2Sell, acquired in April 2022. Mirakl Ads will be available worldwide in a second stage.

Mirakl aims to better compete with Octopia (Cdiscount), which has an...

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