In the U.S.A. like in Europe, a new type of promotion for grocery retailers is gaining ground with “grocery hauls” videos, which post customers experiences of shopping. The principle is simple. Women or men film their shopping sessions at Costco, Wal-Mart, Carrefour, etc. They explain why they chose a specific product, what the price was in store, what promotions were in place and how they will use the products (recipe tips, etc.). In the U.S.A. for instance, Meghan Rienk videos reached...
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