U.A.E. Personalisation of home equipment expands

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In the United Arab Emirates (U.A.E.), a new home-grown retail concept has opened under The Home brand, owned by the Royal Group. Inaugurated near the Mall of the Emirates in December 2017 on Umm Suqeim Road in Al Barsha, Dubai, this store covers 9,300 sq.m GLA over 3 floors. Over 55,000 local and international items include bathroom and kitchen accessories, outdoor furnishings, lamps, textiles and mattresses. Further new stores are expected in the U.A.E. over the coming years. The b

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