U.K. : Rezolve AI acquires loyalty specialist Reward for US$230 million

An article by Morgane Monteiro

Publication

17 February 2026 à 18h27

Updated on 23 February 2026 à 17h52

Reading time

1 minute

Publication: 17 February 2026 à 18h27, Updated on 23 February 2026 à 17h52

Reading time: 1 minute

An article by Morgane Monteiro

Publication

17 February 2026 à 18h27

Updated on 23 February 2026 à 17h52

Reading time

1 minute

Publication: 17 February 2026 à 18h27, Updated on 23 February 2026 à 17h52

Reading time: 1 minute

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London-based start-up Rezolve AI (founded in 2016 by Daniel Wagner and specializing in online personalisation), has acquired fellow U.K. company Reward, a customer engagement and loyalty specialist, for US$ 230 million in cash, according to a February 11 press release. Specialising in transactional data analysis, Reward triggers personalised loyalty rewards for customers purchasing with credit cards, online, and in stores. “With agentic commerce set to redefine the shopping experience, loyalty

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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