U.S.A. What if Covid didn’t accelerate online growth?

Publication

11 January 2022 à 15h17

Updated on 19 January 2022 à 12h46

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2 minutes

Publication: 11 January 2022 à 15h17, Updated on 19 January 2022 à 12h46

Reading time: 2 minutes

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Publication

11 January 2022 à 15h17

Updated on 19 January 2022 à 12h46

Reading time

2 minutes

Publication: 11 January 2022 à 15h17, Updated on 19 January 2022 à 12h46

Reading time: 2 minutes

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A study by Marketplace Pulse debunks a common misconception that e-commerce growth in the U.S.A. is due to Covid-19. Whilst lockdown has given e-commerce a boost in 2020 (up by 14.7% vs. 11% expected in Q2 2020), this trend should not be considered sustainable. In fact, in one year, e-commerce market shares have resumed their usual growth, except for the food sector, which is still growing faster than expected.

While it seemed clear that e-commerce would be the winner of the

…
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