U.S.A. WHAT IS THE PROFILE OF AMAZON PRIME CONSUMERS?

Publication

23 May 2017 à 19h39

Updated on 10 May 2019 à 17h47

Reading time

2 minutes

Publication: 23 May 2017 à 19h39, Updated on 10 May 2019 à 17h47

Reading time: 2 minutes

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Publication

23 May 2017 à 19h39

Updated on 10 May 2019 à 17h47

Reading time

2 minutes

Publication: 23 May 2017 à 19h39, Updated on 10 May 2019 à 17h47

Reading time: 2 minutes

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Explore the mind Retail subscription

In April 2017, the Fung Global Retail & Technology think tank surveyed 2,684 U.S. members of Amazon Prime subscription services, which offer free shipping and free same-day delivery as exclusive benefits. For Amazon, whose retail sales reached US$95 billion in 2016, up by 19%, conclusions are edifying.

 

The members of Amazon Prime’s program are younger and more affluent than U.S. consumers in general. Those aged between 18 and 34 account for 39% of Prime members, compared with 30% of U.S....

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