U.S. shopping centres diversify offers to attract customers

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12 April 2023 à 18h26

Updated on 17 April 2023 à 14h03

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1 minute

Publication: 12 April 2023 à 18h26, Updated on 17 April 2023 à 14h03

Reading time: 1 minute

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Publication

12 April 2023 à 18h26

Updated on 17 April 2023 à 14h03

Reading time

1 minute

Publication: 12 April 2023 à 18h26, Updated on 17 April 2023 à 14h03

Reading time: 1 minute

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Following the lead from Unibail Rodamco Westfield, which made residential projects a priority for 2023, the American property owner Macerich is diversifying low-traffic sales areas to increase customer visits. 30 of 44 centres are proposing a form of diversification and densification, according to Tom O’Hern, CEO of the group. Currently, 110 luxury flats are being built from the car park of Kierland Commons, an open-air centre located in Arizona. Macerich is also planning a 10-storey office...

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