Shein continues a strategic shift towards a marketplace business, already launched in the U.S.A. Brazil and now due in Europe. It has just acquired Missguided and may add Topshop in its portfolio.
The Singapore-based Shein, which is developing a digital marketplace, is taking advantage of the cataclysm in the British fashion market. On October 30th the firm announced the purchase of the intellectual property assets of the pure-player Missguided (amount not disclosed). “This is primarily a sourcing and production partnership between a supplier and a retailer. Missguided’s products will be manufactured according to Shein’s on-demand production model,” Cedric Rossi, Equity Research Analyst
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